Marketing and product leader. 60-person organizations, £40M budgets, five U.S. patents, and AEO and GEO running as live growth channels.https://aaronamerling.com/https://aaronamerling.com/blog/nobody-recommends-a-keyword/https://aaronamerling.com/blog/nobody-recommends-a-keyword/AEO isn't SEO 2.0. It's the difference between gaming a system and earning a recommendation, and AI is now good enough to tell them apart.Tue, 25 Aug 2026 00:00:00 GMThttps://aaronamerling.com/blog/stop-repainting-the-house/https://aaronamerling.com/blog/stop-repainting-the-house/How to know when your strategy is actually broken. Most founders fix the wrong layer when growth stalls, and it costs them a lot more than a repaint.Fri, 21 Aug 2026 00:00:00 GMT