Aaron Amerling · San Diego
I find the shift before it's obvious, then build for it.
Chief Marketing Officer, product leader and co-inventor on five U.S. patents. I have built 60-person marketing organizations, managed £40M budgets, and had answer engine optimization running as a live growth channel before the category had a name.

I've yet to find an industry or a challenge he hasn't dealt with.
Trevor Dudeck · CEO, The Lemonade Agency
01 · Growth
Numbers, with the work behind them attached.
Paid, owned, earned and product marketing across consumer, health, fintech, telecom and gaming.
£40M+
annual paid media budget managed (roughly $50M)
400%
sales increase, CPA cut by roughly two thirds in one year
25,000 to 1.5M
mobile users, two #1 Medical-category apps
~10/yr to 100s/mo
inbound MQLs, outranking Nielsen
Transformed our SEO visibility, grew digital marketing revenue while cutting inefficiency.
Richie Hannah · Sr. Director of Digital Marketing, GreatCall
now: Founder and CEO, Yellow Cap Media
My go-to innovator of marketing strategy.
Sarah Rowlett · Senior Account Director, TrendSource
now: Account Director (ex-Google)
02 · Applied AI
AEO and GEO as live channels, not a slide in a deck.
I stood up answer engine optimization as a growth channel before most agencies had a name for it, rolled generative AI across a marketing organization of sixty people, and launched AI consumer-facing products. I design, prototype and ship with the tooling myself.
AEO / GEO
stood up as a live growth channel before most agencies had a name for it
Techstars
mentor to early-stage AI founders
Tony Robbins
landed as flagship customer for an AI digital twin venture
03 · People and organizations
I build marketing organizations, not just campaigns.
A department is a strategy document. Where paid sits determines what gets optimized, and how specialists are promoted determines who is still there in two years.
60 people
across paid, owned, earned, strategy and client services
3 continents
top-performing sales channel within six months
14 agencies
and vendors managed simultaneously
So far he's been the best manager I've ever had.
Kristina Simmons · Direct report at GreatCall
now: Sr. Marketing Manager, Quiksilver
04 · Technology and early calls
Five patents, and a habit of reading the curve early.
Co-inventor on five U.S. patents for a trust-network architecture, built originally for emergency response call centers and written broadly enough to cover authentication, identity verification and influence targeting. I called crowdfunding, mobile health, and AEO before each had a category name.
5
U.S. patents, co-inventor
GoFundMe
started advising when it was just the two founders and still called Create-A-Fund
GreatCall Labs
founded, produced patents and flagship product lines
Helping us define niches, start our first paid advertising campaigns.
Andy Ballester · Co-founder, GoFundMe
now: Co-founder and CPO, EyePop.ai
Build and present clear strategies to leaders that help ensure a brand remains relevant.
Ed Mallory · CEO, Voxox / Telcentris era
now: CEO, Ring4.com
Selected clients and collaborators

Etna Interactive · Chief Marketing Officer

The Lemonade Agency · VP of Strategy

Team Lewis · Managing Director, Digital USA

Voxox / Telcentris · Director of Marketing and Product Innovation

GAIN Credit · Sr. Manager, Digital Product and Marketing
Best Buy Health (GreatCall) · Sr. Manager, Digital and Mobile Product and Marketing

Robbins Research International (Tony Robbins) · Writer and Marketing Communications Lead

Ziff Davis · Marketing Communications Lead
Avatar: The Last Airbender (Nickelodeon) · TV Writer, Nickelodeon Fellowship
Disney Games · Campaign strategy, via The Lemonade Agency
Meta · Marketing strategy, via The Lemonade Agency
Ubisoft · Launch go-to-market, via The Lemonade Agency
Square Enix · Marketing strategy, via The Lemonade Agency
Dior · NFT and crypto brand strategy, via The Lemonade Agency
DirecTV · Marketing strategy, via The Lemonade Agency

The San Francisco Marathon · Brand turnaround strategy, via The Lemonade Agency
VMware · Agency team lead, via Team Lewis
Ripple Labs · Agency team lead, via Team Lewis
Yahoo · Branding for Yahoo Current TV, via Scenefour
Colgate · Paid social for a D2C oral care brand, via Amasa Agency

Pardee Homes · Print and digital advertising, via Zukor Design
GoFundMe · Early marketing advisor

Steno.ai · Strategic advisor, Techstars mentor

TrendSource · Strategic marketing advisor

American Medical Response (AMR) · Crisis and search strategy advisor

Cloudhands (cloudhands.ai) · Product & AI Consultant
How to work with me
Brand, go-to-market and applied AI for founders and growth-stage teams. Currently taking a small number of engagements.
How I work →What people say
Recommendations
Aaron is the strategist you want to have in the room. Over the years we've worked together on campaigns for clients from indie game devs to Fortune 100 companies to provide high impact growth strategies that are custom fit for each business challenge. Aaron strikes the right balance between proven methodologies and disruptive tactics that leverage current trends and emerging technologies. Aaron brings blue flame thinking and passion to every project.
Rowan Brooks · Chief Creative Officer, The Lemonade Agency
Aaron has a well-honed set of skills across both product and marketing that are invaluable to any organization. His breadth of experience across the complete product lifecycle, from research and ideation to strategic planning and execution, is unmatched. Through his ability to make connections with prospects and customers and then learn an industry inside and out, he is able to build and present clear strategies to leaders that help ensure a brand, its products and the company as a whole remain relevant well into the future. It was a pleasure to work side by side with Aaron for years, and I am truly better for it.
Ed Mallory · CEO, Voxox / Telcentris eranow: CEO, Ring4.com
What always stood out to me about Aaron was his ability to see the bigger picture. He is a creative, strategic thinker who could step back from the immediate challenge, identify the larger opportunity, and push our thinking in new directions. As my supervisor at Etna, Aaron regularly asked for my perspective on complex client, product, and organizational questions. He trusted my expertise, challenged my thinking in productive ways, and gave me room to take ownership. I especially appreciated that he treated me as a thought partner rather than simply someone responsible for carrying out a directive.
Jessica White · Director of Marketing Strategy, Etna Interactive (reported to Aaron)
Aaron was involved with helping GoFundMe with innovative marketing strategy, including helping us define niches, start our first paid advertising campaigns, working with our advertising agency, and training our first in-house marketing team.
Andrew Ballester · Co-Founder, GoFundMenow: Co-founder and CPO, EyePop.ai
Aaron is one of the most dedicated and focused digital marketing directors I have had the pleasure of working with over the past 10 years. He is an excellent communicator and an incredibly strategic thinker when it comes to delivering a true multi-channel digital marketing strategy. He also has an uncanny ability to execute and deliver at all levels. I learned a great deal from Aaron and hope to have the opportunity to work with him again in the future.
Jeffrey Tompkins · Director of Operations, Jacob Tyler Brand + Digital Agency
It was my pleasure to work closely with Aaron for over two years at GreatCall. He impressed me immediately with his drive, passion, speed and intelligence, and quickly built strong relationships as he worked across internal teams and external agencies. In his digital marketing role, Aaron transformed our SEO visibility, grew digital marketing revenue while cutting inefficiency, and spearheaded many ideas and projects that quickly grew GreatCall's digital capabilities. Then, with focus on our mobile apps, he managed the teams that brought strategically-important apps to market, gaining us #1 positions in the iTunes and Google Play apps store medical category for not just one, but two of our apps. Aaron is fun to work with, and delivers concrete results. I'd happily recommend him to any company that needs best-in-class digital marketing and app management.
Richie Hannah · Sr. Director of Digital Marketing, GreatCallnow: Founder and CEO, Yellow Cap Media
Let's build the next number together.
If you need advisory or fractional support around brand, go-to-market or applied AI, reach out.