Advisory and fractional
Build the marketing before you automate it.
Most AI marketing programs fail for a boring reason. They automate a funnel that was already broken, and now it is broken faster and at greater volume. The strategy and the system have to be right first. Then the automation is worth wiring together.
What I work on
- Full-funnel marketing strategy
- Go-to-market, brand and positioning
- Answer engine and generative engine optimization, getting cited inside AI answers, not just ranked in a list. I built this as a working channel before the category had a name.
- Marketing systems and automation architecture, full-funnel pipelines built hands-on, not briefed out.
- Marketing organization design, structure, specialist career paths, insource vs. outsource decisions.
How it works
A conversation first, free. Twenty minutes. If AI or automation is not the thing that will move your numbers, I will say so.
From there, we figure out together what should happen next.
I take a small number of engagements at a time.
My go-to innovator of marketing strategy.
Sarah Rowlett · Senior Account Director, TrendSource · Sarah was Aaron's client
now: Account Director (ex-Google)
An incredibly strategic thinker.
Jeffrey Tompkins · Director of Operations, Jacob Tyler Brand + Digital Agency · Aaron was his client
He brings a direct, no-BS mindset to every conversation, challenges conventional thinking, and often sees opportunities others miss.
Arman Assadi · Founder & CEO, Steno.ai · Arman was Aaron's client
Who this is for
Founders, growth-stage teams, startups, or any company with a marketing or product problem they can't seem to crack.
Contact me